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International Online Training Program On Intractable Conflict |
Conflict Research Consortium, University of Colorado, USA |
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Since effective persuasive arguments are usually based on common values, profound differences in values between conflicting parties can make effective persuasion difficult. If a conflict is primarily value based--that is, if it revolves around differing concepts of good and bad, right and wrong--it can be very difficult to craft an effective persuasive argument. That is because values usually cannot be changed simply by reason.
Values are deeply held beliefs-usually based on cultural traditions, long-held family and religious teachings and long-lasting memories of personal experiences. Given their sources, people's values seldom change, even when their more superficial desires (for instance, their interests) are modified. "Asking someone to adjust his values is like asking him to alter his sense of reality," explain mediators Susan Carpenter and W.J.D. Kennedy. While this can happen, it doesn't happen often or easily. For this reason, values usually cannot be negotiated, nor can they be changed through persuasive arguments.
Value conflicts are even more difficult to deal with because the people in conflict may not only disagree about the substance of a dispute, but they will often disagree about the appropriate method of dispute resolution or dispute management as well. Given the lack of agreement on both process and substance, parties involved in value conflicts tend to turn to force-based conflict options more often than negotiation or persuasive approaches, because force seems to be the only common language that both sides understand and honor.
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